Constantly reading about how unprecedented and damaging the COVID-19 situation is to our world is not beneficial to anyone. I’m sure we’ve all consumed our fill of daily news reports that seek only to …

  I don’t think it’s alarmist to say real structural changes are taking place during these unprecedented times. Uncertainty is the new normal, change is the only constant. There may well be a time …

Isn’t ‘brand story’ just another unnecessary piece of marketing jargon? In a way. The idea of the ‘brand story’ isn’t new. It’s been around since, well, since forever, probably.  A brand story is different …

Enjoy a free blog post with any of our packages below! Content marketing: if you’re not already doing it, just know that your competitors will be. Read more about the importance of quality copy …

We now have an in-house copywriter here at PropertyStream, and we’ve compiled a list of the best tips we’ve found for writing web copy. It’s important to think of web copy as extremely different …

It’s 2020 and Netflix is continuously hurling new content at us, but I’m throwing it back to the old Mad Men days with a bit of marketing advice from the King of Advertising himself. …

Copy isn’t just words on a page.   Copy is all about engagement, motivation and establishing customer loyalty. Substandard copy will reflect terribly on your business and your brand. A customer may be turned …

I want you to be entirely honest with yourself: Is there a piece of marketing that you do that just doesn’t work? If yours is anything like a lot of the agencies I speak …

You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message across all marketing channels • Speaks to your prospect wherever they are …

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …