Search engine optimisation

Powerful search engine optimisation for estate agents and the property sector. Proven success to significantly increase Google rankings and website traffic within just a few months.

Search engine optimisation (or SEO) is used to generate more relevant traffic to your website.

Search engines such as Google, use an algorithm to determine how websites and content are ranked when a user enters a search query.

With experience in both organic and paid search techniques, we implement long-term strategies that connect your website with your target audiences. With experience in both organic and paid search techniques, we implement long-term strategies that connect your website with your target audiences.

SEO services


Online visibility and website health.
An SEO audit for your estate agent website will determine how visible your website is online in comparison to your competitors. A technical audit will also focus on factors that can determine your Google ranking such as site speed, mobile-friendliness, indexability, crawlability, schema markup, and more. We’ll then formulate a plan to make improvements and adjustments to improve your visibility online.

Strategic keyword research

What do you need to rank for on Google?
We’ll carry out in-depth keyword research to identify and target most common searches in your area, by your audience. These typically include estate agents in <location> and lettings agents in <location>. A list will be provided and agreed at the start of our SEO campaigns, and performance against these will be reported on a monthly basis.

On-page optimisation

Making your website SEO friendly.
On-page optimisation is the process of making your website as SEO ‘friendly’ as possible. The cleaner and easier your website is to read by the search engines the better their understanding of what your website is about. And this directly impacts your Google rankings.

Why should estate agents invest in SEO?

SEO campaigns are designed to drive traffic to your website, which in turn leads to more enquiries, leads and valuations. Estate agents operate in an incredibly crowded market and getting your estate agent website seen online can be a challenge.

Google algorithms

Google’s algorithms  - the sets of rules that Google uses to rank websites in search results - change frequently. You need an SEO expert to keep an eye on these changes and make necessary adjustments to avoid your website dropping in visibility.

SEO strategies

Effective SEO strategies will help increase your online visibility and your website’s ranking on Google for key search terms that your customers, and prospective customers, type into their search when looking for an estate agent.


Winning SEO formula

There are several strategies and approaches to search engine optimisation, with varying degrees of success and effectiveness.  At PropertyStream we’ve found the formula that works. Our UK based SEO experts are friendly, straight-talking and know the estate agency market inside out. Clients have a monthly call to discuss performance and ask any questions. Our results speak for themselves. Take a look!

  • A two branch estate agent in Lancashire saw a 48% increase in organic website traffic within 4 months, gaining a total of 28 positions on Google across four keywords monitored.
  • A sales and letting agent in Essex reached number one on Google for four of the primary keywords we monitored after a 3 month period.
  • Nicol & Co, a three branch agent in Worcestershire saw a 45% increase in organic website traffic within three months, reaching first and second position on Google for five of the six  keywords monitored by the SEO experts at PropertyStream.


in Google rankings in the first month
– Nicol&Co website



in Google rankings in the first month
– Redstones website


+ 50%

in Google rankings in the first month
– Chinneck Shaw website

Additional services

Animation and video

We’re experts at creating moving content that truly reflects your estate agency business in a compelling and professional way.

Paid Search (PPC)

Bespoke paid search campaigns built to efficiently reach and engage with your target audiences.

Conversion Rate Optimisation (CRO)

Get more from your existing website traffic with conversion rate optimisation.

Email marketing

Creative email campaigns designed to engage new and existing customers.

Printed marketing

How you can use traditional, printed media to get more attention, generate more leads and win more instructions.

Content marketing

Content isn’t just words on a page. Content is all about engagement, motivation and establishing customer loyalty.

Brochure design

With the right design, we can help you create something that communicates your brand values, talks to your prospect and sells your services.

Marketing campaigns

We can help you with your whole campaign – from planning the campaign through to crafting and designing your sales material.

Brand story

Compelling narrative copy that encapsulates what makes your brand unique.

Brand values

Powerful copy to define to keystones of your brand.

Web content

Bespoke content for your website.

Campaign copy

Snappy and engaging copy for all your marketing campaigns.

Blog posts

Quality blog posts and articles that engage the reader.

We love happy clients

Nicol & Co

Matt Nicol 
We are really pleased with the results and if anyone was thinking of using PropertyStream I'd be happy to give a positive testimonial over the phone, it's been a really positive relationship moving forward.


Mark Meyers
We just want to say thank you to PropertyStream for doing such an amazing job with the branding of our business. Not only is our brand distinct, vibrant and interesting, it was done while focussing on what's important to us.


Glenn Akroyd 
They have built a really fantastic, cutting edge website that has helped us to win business and scoop up lots of awards including the Sunday Times Estate Agent of the Year Award.

Interested in working with us? Get in touch today.

Pernilla Tweddle - Marketing Director 


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