We all know the hugely powerful role that Google plays in modern business, and the world of estate agency is no different. Sure, Rightmove and Zoopla are huge search engines in their own right, …

There’s an ancient Chinese proverb that estate agents would do well to remember during this uncertain period for our market: “When the winds of change blow, some people build walls and others build windmills” …

You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message across all marketing channels • Speaks to your prospect wherever they are …

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …

Save The Date   We’re running an event in July, and we’d really love you to come along. The event’s called “Strength in numbers: how independent multi-branch estate agents can exploit their numerical advantage, compete …

  I probably don’t need to convince you of the value of branding. You only have to look at the way that agents like Purple Bricks and EweMove have invested heavily in their brand …

Apple, Amazon and selling houses   How do Apple sell so many computers? Why does everyone just default to buying pretty much everything on Amazon? There’s no one answer to these questions, but one …

Letterboxes awash   Back in 1999, our letterboxes were awash with promotional materials, sales letters, brochures and all manner of printed collateral. It was too much, and as a result, we stopped consuming what …

How low can estate agents go?   Price wars are everywhere. In the supermarket, on the internet, on market-stalls; wherever you look, you’ll find businesses competing on price. And over the last few years …

Starbucks, surveys and estate agents If you saw a Starbucks ad with the below logo, what would you think?  If you were being generous, you might suspect that it was part of some clever …