In the design world, we preach incessantly about helping our clients stand out from the crowd and being original. Like it is the only thing that really matters.   At PropertyStream, Standing our clients out …

You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message across all marketing channels • Speaks to your prospect wherever they are …

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …

  I probably don’t need to convince you of the value of branding. You only have to look at the way that agents like Purple Bricks and EweMove have invested heavily in their brand …

Starbucks, surveys and estate agents If you saw a Starbucks ad with the below logo, what would you think?  If you were being generous, you might suspect that it was part of some clever …

Building your estate agents’ online presence   Nothing good in life comes easy. Be sure, building a significant online presence for your estate agency is good but it doesn’t come easy. This doesn’t mean …

The beginner's guide to making your estate agency stand out.   Property is no easy business, especially in the midst of a housing crisis with thousands struggling to get on the property ladder. And …

Brand Awareness for Estate Agents in the Digital Era.   The way estate agencies need to tackle marketing and sales is continually evolving as we delve deeper into the digital era. Where the two …

Are you making an impact in the right way?   Whether you're doing so consciously or not, every day, as an estate agency you are making some form of an impact. It's not for …

What is branding? I’m passionate about helping estate agents stand out from the crowd and earn more business through branding. For too long, branding has been a misunderstood word in the property sector. It …