Isn’t ‘brand story’ just another unnecessary piece of marketing jargon? In a way. The idea of the ‘brand story’ isn’t new. It’s been around since, well, since forever, probably.  A brand story is different …

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …

Building your estate agents’ online presence   Nothing good in life comes easy. Be sure, building a significant online presence for your estate agency is good but it doesn’t come easy. This doesn’t mean …

The beginner's guide to making your estate agency stand out.   Property is no easy business, especially in the midst of a housing crisis with thousands struggling to get on the property ladder. And …

Brand Awareness for Estate Agents in the Digital Era.   The way estate agencies need to tackle marketing and sales is continually evolving as we delve deeper into the digital era. Where the two …

Why should estate agents invest in content marketing?   Whether you realise it or not, social media and content marketing has completely reworked the ways consumers interact with brands. In the face of phoney …