Nicol & Co

A ground-breaking website that transcends estate agency.


Meet Nicol & Co

Voted Overall Winner 'Best Estate Agent Sales' in the 2023 Best Estate Agent Guide, Nicol & Co firmly belongs in the elite 5% of estate agents in the country. Matt Nicol set up the Worcestershire agency in 2009. He is a pioneer, thought leader and a force to be reckoned with.


“To improve is to change; to be perfect is to change often”

A trailblazer in the property industry, Nicol & Co continues to innovate, improve and change to stay ahead of the curve. And the competition. 

Hailed as the next generation of estate agents, a few years ago we helped Nicol & Co refresh their brand with a clean modern logo, bespoke illustration style and fresh colour palette that added sophistication and contrast. 

We built a stunning website with unparalleled UX and cutting edge integrations at the time. The website became renowned in the property industry  - it was striking, engaging, high converting and agile and helped  underpin business growth as Nicol & Co expanded to become a leading Worcestershire agent with three branches.


The brief

Standing still is not an option for Matt and his team, so in 2023, it was time to change things up. A website to uphold Nicol & Co’s reputation as pioneers. A website that would deliver unmatched speeds and editing functionality using the most advanced technology. A website that would offer an immersive experience with a focus on animations and video integrations.

Our approach

We rose to the challenge and delivered one of the most advanced websites in the property sector, built using our latest release of our award-winning SignaturePlus website solution.  Taking design inspiration from outside the property sector, we created a bespoke website experience like no other, carefully tailored for the very best estate agents. Agents with a vision to transform, perfect and innovate. Built in quest of perfection, SignaturePlus is a synchronisation of superior technology and beautiful design. A website customers will engage with and the team will embrace. And a website that drives income.

Getting animated

We’ve used integrated videos on key pages to appease today’s consumers who prefer watching to reading. On-page typographic animations have been created by our design team in an eye-catching style and tempo to highlight pivotal selling points on each key landing page including homepage, sellers, buyers, landlords and tenants. 

Video testimonials by customers are displayed on the site in a scrollable process module to make it easier for users to watch and engage with the content. We’ve made sure videos can be added to any module across the site without negatively impacting site speed. Exactly what’s needed.

Unsurpassed performance

Using the most advanced Gatsby code, the new Nicol & Co website delivers an unrivalled, dynamic web experience with performance and security that scales as Matt’s business grows. This latest technology means:

  • Lightning fast loading speeds
  • Powerful SEO 
  • Seamless integration of content and APIs including live Instagram feed 
  • Unparalleled UX to increase conversions and drive valuations

Tech talk by our Digital Director

“Nicol & Co is powered by the fastest and latest Gatsby technology and a game changing Gutenberg visual editor that takes content management to a whole new level.

Based on these technologies, we developed a new website framework for Nicol & Co  that brings several key advantages including lightning fast loading speeds, a range of new and improved features and an enhanced visual content management system.

The framework is the culmination of our years of experience and feedback from our clients and we’re very proud of it”.

Eddy Bennett, Digital Director, PropertyStream.


Dynamic design solution

The new website has a fresh, new look to keep Nicol & Co on the move, never static. We’ve given sections on the pages room to breathe with a clean user interface, lots of white space and large imagery for impact.

Using a recognised photographer, we organised a photoshoot to capture the people and the offices at Nicol & Co in the very best light. We’ve applied well selected soft imagery giving a natural, yet aspirational look and feel throughout the site.

The on-page animations bring the site to life, emphasising and highlighting aspect of a service or the team.


Matt Nicol about his new website

"Staying ahead of the curve is critical. We’ve always invested in technology, including our website, to help us deliver a great service to our customers.

We wanted our site to be quick, slick and engaging. The design is driven by inspiration from outside the property sector which we feel makes it quite unique. On-page animated videos and video testimonials give our visitors an immersive experience they can engage with. Our new website truly represents our brand and what we’re about at Nicol & Co."

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