Feb 18, 2020

22 golden rules for writing web copy

We now have an in-house copywriter here at PropertyStream, and we’ve compiled a list of the best tips we’ve found for writing […]

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Feb 18, 2020

5 things we can learn about marketing from Mad Men’s Don Draper

It’s 2020 and Netflix is continuously hurling new content at us, but I’m throwing it back to the old Mad Men days […]

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Feb 13, 2020

Copy – don’t underestimate this powerful marketing tool

Copy isn’t just words on a page.   Copy is all about engagement, motivation and establishing customer loyalty. Substandard copy will reflect […]

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Feb 3, 2020

The power of using brand values

Make a Splash   Our Values: What Defines Us Maybe it’s our Mancunian roots that make 22 Group friendly, straight-talking, and confident. […]

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Jan 26, 2020

Big brands and an even bigger irony!

In the design world, we preach incessantly about helping our clients stand out from the crowd and being original. Like it is the […]

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Sep 29, 2019

Better than one and Branson

Last week I hosted our full-day advisory meeting with a few of our estate agent clients. We meet at a central location […]

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Sep 23, 2019

Old Albert was right

I want you to be entirely honest with yourself: Is there a piece of marketing that you do that just doesn’t work? […]

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Sep 22, 2019

Small screen star

As you know, as in most industries, the Internet changed everything completely and irrevocably. And the property sector was no different. In […]

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Sep 6, 2019

The “secret” behind every successful agent

The world isn’t struggling for new marketing strategies. Indeed, the property world isn’t either. Whether you want to run Facebook Ads, Google […]

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Sep 3, 2019

Kissing strangers

Here’s a question: Would you try and kiss a stranger? The chances are that unless you’re under 18, you wouldn’t, for the […]

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