Jun 14, 2019

Agents atop

We all know the hugely powerful role that Google plays in modern business, and the world of estate agency is no different. […]

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Jun 4, 2019

Estate agent proverb

There’s an ancient Chinese proverb that estate agents would do well to remember during this uncertain period for our market: “When the […]

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Jun 4, 2019

Seller data is power

You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message […]

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May 17, 2019

People hate to be marketed and advertised at

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the […]

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May 13, 2019

Save The Date

Save The Date   We’re running an event in July, and we’d really love you to come along. The event’s called “Strength in […]

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Apr 17, 2019

I don’t need to convince you of this

  I probably don’t need to convince you of the value of branding. You only have to look at the way that […]

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Apr 11, 2019

Apple, Amazon and selling houses

Apple, Amazon and selling houses   How do Apple sell so many computers? Why does everyone just default to buying pretty much […]

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Apr 4, 2019

Letterboxes awash

Letterboxes awash   Back in 1999, our letterboxes were awash with promotional materials, sales letters, brochures and all manner of printed collateral. […]

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Mar 28, 2019

How low can estate agents go?

How low can estate agents go?   Price wars are everywhere. In the supermarket, on the internet, on market-stalls; wherever you look, […]

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Mar 21, 2019

Starbucks, surveys and estate agents

Starbucks, surveys and estate agents If you saw a Starbucks ad with the below logo, what would you think?  If you were […]

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