Meet the people on
the pink sofa


This vibrant, pro-active agency is going from strength to strength. In parts, David Lee’s growth is down to their phenomenal brand recognition and an industry leading website.

We provided copywriting, designed and built their brand new, bespoke website with a focus on showcasing the personal brands and locations of the David Lee Associates.

Working alongside Directors David Kirby and Lee O’Brian, we developed detailed Brand Guidelines for their existing brand helping to achieve brand consistency across all online and offline channels.

We also wrote and designed David Lee’s core collateral including their Sales Brochure, Lettings Brochure and Associate Brochure, helping them define their story, values and proposition to prospective Associates.

The brief


To create a striking website with a focus on the Area / Associates pages and give agents a platform to showcase themselves as area experts.

To design a modern, fresh website that appeals to today’s house-sellers, landlords, buyers and tenants as well as property developers.

To make the website work as a recruitment tool for new Associates and agents.

Have the ability to host and add the renowned, weekly ‘Pink Property Podcast’.

Ensure videos can be easily featured across the site as well as include clear links to social media integrations.

Incorporate clear CTAs for valuations and use proven forms to increase lead generation.

Our industry leading approach


Delving under the skin of the business, we provided copywriting and designs that matched the culture and ethos of this proactive, vibrant agency.

The website is home to a huge amount of information, divisions and pages, so keeping the navigation and menus clean and tidy with clear CTAs was critical, to make sure visitors could easily find what they are looking for.

In line with the brief, we focused on developing a structure for advanced Area / Associate pages that work as stand-alone micro-sites for each area they cover.

Compelling results is a bespoke website with an advanced and market leading feature to showcase their Area / Associate pages. These pages are easily managed in-house as the business grows and new Associates join David Lee.

The area pages include local information and Area Guides, local agent bio and background, statistics and performance, customer reviews and recently sold /let properties. Each area page also features integration with Locrating to offer visitors full local information handy when house-hunting including school information and ratings, local amenities, broadband provision and speed, as well as sold price data.

We built an Agent Recruitment section with the sole aim of recruiting new agents to join their self-employed program.

Using the distinctive and original colour palette, the site integrates and showcases their strength in social media, extensive use of videos and their brilliant Pink Property Podcasts, from the infamous pink sofa.

Scroll down for a link to the David Lee website. 

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26 Dale Street, Manchester, M1 1FY

0333 242 0647

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326 City Road, London, EC1V 2PT

0333 242 0647


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