Vinco

Offering a range of stylish and affordable accommodation solutions to the UK.

The brief

As a new starter, The Vinco Group approached us with a completely blank canvas. They had a clear vision of the affordable accommodation solutions they would be providing, but with 4 different sub-brands targeted at different users, they were unsure on how to brand themselves and convey their various brand messages.

Front View iPhone X Mockup Vol.2 by Anthony Boyd Graphics

The solution

We used research and competitor analysis to gain a clear and deep understanding of Vinco’s needs. It was crucial to differentiate the different sub-companies whilst maintaining a link to the core group brand. Inspired by the SIP panel building technology element of the brand, we created a bespoke stencil typeface that conveys the different elements of the group working in perfect harmony. The website features full-screen attractive imagery, a flexible content management system, multiple category blog, lead generation forms and visitor tracking.