Let Alliance

A leading financial services provider to the UK lettings industry.


The brief

Let Alliance came to us as their brand was rapidly growing and needed taking to the next level. After carrying out extensive market research, we found that what people loved most about Let Alliance was the people. We needed to position Let Alliance as industry specialists rather than a faceless corporate brand and really focus on their unique selling points.


"Through combining friendly illustrations with staff photography we were able to convey that Let Alliance are all about the people."


The solution

By combining friendly illustrations with staff photography, we were able to convey that Let Alliance are all about the people, both their customers and staff. Testimonials are included throughout their website and collateral to reinforce a trustworthy and friendly feel across the whole brand. We continue to bring the brand to life through both online and offline marketing activity and have since taken on the role of being their brand guardian. We continue to work closely with them on their marketing and website, acting as an extension of their own team.



Brand & Strategy / Marketing & Analytics / Website Design & Build



They have done a great job.

"We have been working with 22 Group for almost a year and a half. They have done a great job in building us a new website and bringing our brand to life. Nothing is too much trouble and the team are very dedicated to delivering great customer service and are very easy to work with."

We'd love to work with you.

We can help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!

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