Peter Greatorex Unique Homes wins Website of the Year at The Negotiator Awards 2025

We’re absolutely delighted that the website we created for Peter Greatorex Unique Homes has won Gold for Website of the Year at The Negotiator Awards 2025.

The Negotiator Awards are widely regarded as one of the UK’s leading independent awards programmes for estate and letting agents, suppliers and industry partners, known for their rigorous judging process and strong industry credibility.

Here is what the judges said about the winning entry: “The website delivers a sleek, elegant experience with exceptional use of images and video that feel balanced and refined. Navigation is clear and intuitive, complemented by gentle animations of text and visuals as you scroll, which add a polished, professional touch. The mobile experience is excellent."

Peter said, "The new branding and website created by PropertyStream perfectly capture everything I want my business to represent - style, quality, and a truly personal service. I am absolutely thrilled our site has been voted Best Estate Agent Website of the Year".

This award reflects a strong focus on exceptional UX, elegant design and a premium digital experience tailored to Peter’s market in Bath. Pernilla Tweddle, Marketing Director of PropertyStream said,

"We love this website and are so happy for Peter and his team. The website was crafted to be clean, calm, and effortlessly high-end. White space allows the property photography and bespoke video content to shine. Inspired by minimalist editorial design, the site draws focus to what matters most: the exceptional homes and superior service of Peter Greatorex."

Silver for BRIK and a shortlist for Seymours

We were also thrilled to see our Fulham client BRIK win the Silver Award in the website category. This is another striking website with a modern touch and effortless navigation, designed for maximum user engagement and conversions. BRIK’s confident identity paired with smooth UX and bold design choices make this a very worthy silver winner of Website of the Year. We are incredibly proud and happy for the team at BRIK.

And the recognition did not stop there. Leading Surrey estate agent, and much valued client of ours, Seymours was shortlisted in the same category with a website that is packed with features, functionality and trusted aesthetics.

Although each of the three agents has a very different brand and audience, they all share the same foundation - estate agent web design created with purpose, clarity and long-term performance in mind.

Reflections from the night

Our Founder and Strategy Director Robin Arnold had the privilege of stepping onto the stage with Peter to collect the award. Here, he shares his reflections on the win, and what it means to us and the wider website landscape.

"It was a really proud moment, and an important one. The website industry is evolving quickly - faster, cheaper, more templates, and even DIY options. The next few years will see the biggest evolution in website design for decades. That’s why it’s so rewarding to be recognised for these three high-quality, tailored sites. They show that investing a little more in your website really pays off - not just in enquiries, but in long-term brand positioning. In most cases, it’s far more cost-effective over time.

The estate agency websites recognised at The Negotiator Awards share something important: they’re brand-led, purposeful and built for long-term results. Thoughtful investment - not the cheapest or quickest route - is what truly pays off. It strengthens enquiries, credibility and the ability to charge higher fees. That message came up time and again at the conference: if you want to be seen as a premium agency, your online presence needs to reflect it."

Robin added, "A huge thank you to our incredible team, past and present, and to our clients who understand the value of creating a digital presence that truly reflects their brand. And also to our competitors, who have become friends and push us to keep improving our offering."

Let’s talk about your 2026 digital goals

We are incredibly proud and humbled to celebrate alongside Peter Greatorex, BRIK and Seymours, and we’re excited about what comes next for digital innovation in the property sector. If you're exploring how to elevate your brand and digital presence in 2026, our team would love to talk. Get in touch here or give us a call.