Understanding the June 2025 Core Google update: what it means for your website and SEO
At PropertyStream, we’re always keeping an eye on changes in the digital landscape that could affect the performance of your website. One of the most significant changes that has recently impacted SEO (Search Engine Optimisation) is the June 2025 Core Update from Google. If you’re wondering what this means for your website and how it could impact your SEO rankings, we’ve got you covered.
Here’s a straightforward breakdown of the key elements of this update, along with some technical insights to help you maintain or boost your site’s visibility on Google.
What is the June 2025 Core Update?
Google’s core updates are broad and impactful changes to its search algorithms. They aim to improve the relevance and quality of search results. The June 2025 update, which was fully rolled out in July 2025, focuses heavily on refining how Google assesses content quality, trustworthiness and overall user experience.
In simple terms, Google wants to make sure that the most relevant, helpful and reliable websites appear at the top of the search results. For PropertyStream’s clients, this means ensuring that your website continues to meet Google’s evolving expectations, especially in terms of content quality and user engagement.
Key elements of the June 2025 Core Update
Content quality and E-E-A-T
Content definitely remains king, but it has to be quality. Google has always valued high-quality content, but with this update there’s an even stronger emphasis on Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T). Websites that demonstrate these qualities are more likely to see positive ranking shifts.
What this means for you: If your website offers informative blog posts, case studies or any content that requires authority—such as property market insights, guides or expert opinions—make sure it’s well researched, helpful, well written and presented by credible authors.
AI overviews and zero-click results
With the rise of AI-generated snippets and overviews in search results, many users now get the answers they need directly on the search page—without clicking through to your website. This can cause a drop in organic traffic if your content is summarised within these overviews.
What this means for you: Optimising your content for featured snippets is essential. By structuring information with clear, concise answers to common questions, your website stands a better chance of appearing in these zero-click results. This way, your brand still occupies valuable real estate at the very top of the search results.
Impact on ‘your money or your life’ (YMYL) websites
Websites that deal with sensitive topics like healthcare, finance and legal services—known as YMYL (Your Money or Your Life) sites—were particularly impacted by this update. These sites must meet higher standards for expertise and trust.
What this means for you: Even if you aren’t in one of these high-stakes industries, any content dealing with financial matters, legal advice or property investments should be held to the highest standard of accuracy and reliability. This content may be relevant for estate agency websites.
Recovery for previously penalised websites
Some websites that had been negatively affected by earlier updates, such as the Helpful Content Update, have seen a recovery in rankings. This is a sign that Google is recalibrating its algorithm to give better rankings to sites that have made improvements in content quality.
What this means for you: If your website experienced a drop in rankings during previous updates, now’s the time to double down on improving your content, technical SEO and overall user experience to help recover those lost positions.
How the June 2025 Core Update could impact your SEO
If you’re a PropertyStream client or working with us to build your estate agent website, you may be wondering how this core update could affect your SEO efforts. Here are a few potential impacts:
Increased competition in search results: With a heightened focus on content quality, sites that provide in-depth, well-researched information will rank higher. This means that even if your website offers strong content, the competition is getting more intense, so constant optimisation is necessary.
Changes in traffic flow: With more answers showing up directly on the search page, some types of queries may see a reduction in clicks. However, this can be mitigated by improving your on-site content structure and optimising for snippets and featured answers.
Technical SEO remains crucial: Google’s algorithms consider not only content but also the technical performance of your website. Fast-loading pages, mobile-friendliness and an intuitive site structure are all essential to keeping your website in top SEO shape.
How to stay ahead of the curve
At PropertyStream, we are committed to staying on top of the latest SEO trends—including Google’s core updates—to ensure your website remains competitive in search rankings. Here are a few steps you can take to align your site with the latest best practices:
Enhance your content: Make sure your content is comprehensive, reliable and easy to digest. Regularly updating your blogs and landing pages will help maintain your site’s authority.
Optimise for featured snippets: Focus on structuring your content to answer common user questions in a way that’s more likely to be pulled into Google’s zero-click results. Consider more long-form questions by users, for example: "How long does it take to buy a house?" or "What is the process of becoming a landlord?". Having content on your website that answers such questions will be considered helpful in the eyes of Google as well as your visitors.
Improve technical performance: Ensure your website is technically sound—from fast page loads to a mobile-optimised design and secure HTTPS protocol. These factors are critical to maintaining good SEO health.
Monitor your metrics: Keep a close eye on your traffic, rankings and user engagement. Use tools like Google Search Console and Analytics to track changes and adjust your strategy accordingly.
Free website audit to check your compliance with the June 2025 Google Core Update
The June 2025 Core Update is another reminder of the importance of delivering high-quality, user-focused content and maintaining a technically robust website. By focusing on E-E-A-T principles and ensuring that your site is optimised for both search engines and users, you can continue to thrive in a highly competitive digital landscape.
At PropertyStream, we’re here to help you navigate these changes and keep your website ahead of the curve. If you’d like to discuss how we can optimise your site for the latest Google algorithms, get in touch today.
We’re also offering FREE Website Audits until 30 September 2025. Simply email your website URL and contact details to enquiries@propertystream.co with “FREE Website Audit” in the subject line.