Dec 8, 2021
What are the benefits of Google My Business?
Google My Business (GMB) is a free Google platform that allows you to display your company information and details including address and opening hours on Google Search and Maps.
Not only can you share your business details but you can do a lot more with Google My Business:
Reply to Google reviews
Post updates about your services, offers and events
GMB is not just for businesses with a shop front, if you are online-only you should still consider using it because it’s fantastic for improving local searches.
You’ve probably done a Google search before for ‘places to eat near me’ and got a list of places in return. If those eateries didn’t have a GMB, they would not have appeared in the list, therefore, you want to make sure YOU are showing up for local searches.
What are the benefits of GMB:
Setting up and posting on your GMB doesn’t cost a penny. This means it’s a great tool and another outlet in which you can reach your audience.
Manage and keep track of your internet reputation with GMB. Replying to reviews is a must, especially if it is negative, it shows your audience that you care and how you deal with negativity will say a lot.
You’re in control
You can control the information about your business shown on Google like your telephone number and operating hours.
Share and publish updates about your business by posting. Like posting on Facebook or Instagram, the look and content of your posts will help build up brand awareness.
Reach more people
By having a GMB profile you’re more likely to show up on those local searches your audience are doing and posting on your GMB will help increase your visibility.
Increase local SEO visibility
The business details you provide on your GMB makes it easy for your audience to learn about you and will help to increase your local SEO visibility.
Promote your business