Mar 15, 2019

Try talking to everyone

1

Try talking to everyone

Who can benefit from your property services?

I’m guessing there’s more than one answer to that question, and it’s the same for our business.

We do websites and digital marketing, so – in theory – pretty much any business that needs a website and some marketing could be our customer.

And because any business could be our potential customer, it’s tempting to try and create a message that resonates with – well – any business.

But here’s the problem: when you try talking to everyone, you end up talking to no one.

Instead, your message comes across as general and bland, and it’s ineffective as a result.

What’s the solution?

It’s simple: choose a specific target market and talk directly to them.

Make your website address their specific pains.

Showcase testimonials from people who are similar to them.

Drive specific, targeted traffic rather than general traffic.

Tell stories that resonate with your exact prospect.

Just to be clear: this doesn’t mean you have to work with one target market for the rest of your days; it just means you have to work a bit harder, with specific messages for specific groups.

After all, what’s more likely to generate you a lead: a piece of content that tries to address everyone in the UK, or one that’s targeted towards young families looking for their second step on the property ladder?

Back

Share this article

Sign Up For Free!

If you are an estate agent looking to grow your business, gain more valuations, or keep up to date with the property sector, enter your email address below to sign up for our regular updates.

Related Posts

Contact

Manchester Office

26 Dale Street, Manchester, M1 1FY

Find on Google Maps

London Office

326 City Road, London, EC1V 2PT

Find on Google Maps

Get in touch

+44(0)161 672 7826

enquiries@propertystream.co

Social

Enquiry form

Property Stream Ltd © 2019 | Part of 22 Group - Member of The Pride

Privacy policy