Sep 6, 2019

The “secret” behind every successful agent


The world isn’t struggling for new marketing strategies.
Indeed, the property world isn’t either.
Whether you want to run Facebook Ads, Google Ads, Twitter, Snapchat or Tiktok, whether you want to send direct mail, email and postcards, whether you want to put ads in local newspapers or magazines, you’ll be able to find multiple strategies for every single one.
But here’s the thing: while a number of those things can be useful, they can also be distracting, as well as detracting from the one thing that all agents need in their businesses:
A database of the right prospects, complete with contact information.
The truth is that you can be using the most advanced marketing and media tools available to you, but if you forget the importance of your database, the chances are that you’re not going to achieve the success you want.
And when you think about it, it makes sense.
If your marketing strategy fails to account for the importance of collecting prospect data, allowing you to market to them again and again, then it’s doomed to, at best, mediocre results.
After all, very few of us will buy from a business after one interaction. It might take five interactions, it might take 50, but if you don’t have the data that allows those multiple transactions, you’re giving your agency a one-shot chance of converting a cold prospect to customer.
What’s my point? Well, it’s simple: does your marketing system reflect the importance of building a database? Do you have strategies to get the contact details of your prospects?

If not, that needs to change, and if you need some help to make that happen, get in touch and we’ll chat through our Private Client offering.
Contact our branding team or email  


Share this article

Sign Up For Free!

If you are an estate agent looking to grow your business, gain more valuations, or keep up to date with the property sector, enter your email address below to sign up for our regular updates.

Related Posts

Blame it on the B words
Aug 11, 2019

It’s impossible to read the news right now without reading about two “B” words – Boris and Brexit. And recently I’ve seen […]

Read more

Weathering the storm.
Mar 25, 2020

  I don’t think it’s alarmist to say real structural changes are taking place during these unprecedented times. Uncertainty is the new […]

Read more


Manchester Office

26 Dale Street, Manchester, M1 1FY

0161 820 0665

London Office

326 City Road, London, EC1V 2PT

0333 242 0647


Enquiry form

Property Stream Ltd © 2022 - Member of The Pride

Privacy policy