Jun 27, 2019

The perennial property question

1

When you first start your agency, you generally wear every single hat.
Finance, customer service, HR; they all fall on your desk, and guess what?
So does marketing.
You generally keep hold of marketing for quite a while, until you reach a point where you’re just not getting as much done as you need to.
Your agency is hungry for more leads and more clients, and you’ve got the payroll bill to prove it.
In my experience, it’s at this point that agency owners start to consider getting some help with their marketing, and broadly speaking, there are two different avenues to go down:
1. Hiring your own marketing staff
2. Working with a marketing agency
Now, there are pros and cons to both – it might be right for you to hire your own staff.
But over the years, what we’ve realised is that most multi-branch agent owners fall into the gap between doing the marketing themselves and investing in their own marketing team.
Hiring staff is expensive, and unless you pay top dollar, the chances are you’ll end up with a wet behind the ears graduate who knows a lot about big branding, but precious little about marketing in the real world.
Lots of our clients choose to work with us for that exact reason, and in conversations with them, here’s are two biggest factors in choosing an agency over an in-house marketer:
1. They value the specialist knowledge they get from us
We aren’t just marketers and designers. We’re marketers and designers that specialise in the property sector. That means that when you work with PropertyStream, you’re working with a team that knows what’s working right now for property businesses.
2. They save money and time
A decent marketing person’s likely to cost you at least £30,000 a year, and the reality is that you’ll have to invest time and money in training them to understand the property sector.
You’ll also have to pay them when they’re on holiday, without factoring in the payroll expense, pensions and general additional administration that comes with employing staff.
When you work with an agency, not only do you not have to deal with inexperience, but you haven’t got any of the hidden, additional costs to absorb.

If any of this resonates with you, and you’d welcome a conversation about how we can help improve your marketing while saving you time and money, email us now on dave@propertystream.co or give us a call on 0161 6727820


 

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