The need for speed: Why website speed matters for your business

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In today's fast-paced digital landscape, the speed at which your website loads can make or break your online presence. As an estate agent, your website serves as the virtual shop front for your business and its speed plays a crucial role in attracting and retaining potential customers. 

In this article, we'll explore the importance of website speed when considering a website upgrade or refresh for your estate agency business and why partnering with an established website provider who understands the significance of speed, UX, SEO as well as designs is essential.

Why website speed matters

1. Enhanced user experience

The speed at which your website loads significantly impacts the user experience. Studies have shown that users are increasingly impatient and if a website takes too long to load, they are likely to abandon it in favour of a faster alternative, and this is likely to be one of your competitors. A fast-loading website not only keeps users engaged but also enhances their perception of your brand's professionalism and reliability.

2. Improved SEO performance

Speed is a crucial factor in search engine optimisation (SEO). Search engines like Google prioritise fast-loading websites in their rankings because they want to deliver the best possible experience to their users. Therefore, having a fast website can boost your visibility in search engine results pages (SERPs) and drive more organic traffic to your site.

3. Higher conversion rates

Website speed directly impacts conversion rates. Research has shown that faster-loading sites have higher conversion rates compared to slower ones. When users can access your website quickly and easily, they are more likely to take the desired actions, such as filling out a contact form, valuation booking or scheduling a viewing. This ultimately translates to more business opportunities for your estate agency.

What are the speed challenges?

While the importance of website speed is undeniable, achieving it has traditionally required sacrifices, particularly in terms of content richness. Large images, videos and animations, which are often essential for showcasing properties and engaging visitors, can slow down a website's loading speed. This has been a challenge for estate agents and their clients in the past.

Introducing a solution

At PropertyStream, we understand the unique needs of estate agency websites. That's why we've developed our new SignaturePlus and SignaturePro websites with speed, UX, SEO as well as striking designs in mind. Our innovative technology allows us to overcome the traditional trade-off between speed and content richness while also retaining our renowned focus on creating stunning estate agent website designs. 

Our new framework sites leverage lightning-fast technology that pulls content into the website only when it's needed, rather than loading everything at once. This means that our websites have some of the fastest loading speeds in the property sector, while still featuring stunning images, videos and animations that captivate visitors and showcase your brand and your properties in the best possible light.

Partnering with PropertyStream

If you’re considering a website upgrade or refresh for your estate agency business, it's important to consider the speed of your website. Key questions to ask a website provider include what platform will the site be built on? What technology do they have in place to optimise and increase the speed of your website? How will the website provider manage the hosting, storing and displaying of large videos and photographs? Is the website built with SEO in mind?

At PropertyStream, our expertise in estate agent website design, coupled with our focus on speed, UX, SEO and striking designs, ensure that you get the best website for your business needs.


In conclusion, the speed at which your website loads is a critical factor in the success of your estate agency business online. A fast-loading website enhances the user experience, improves SEO performance and drives higher conversion rates. With PropertyStream's SignaturePlus and SignaturePro websites, you can have the best of both worlds: speed and stunning design. Contact us today to learn more about how we can elevate your online presence and help you achieve your website goals.

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