Portals: Integrate and stay ahead of the game

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Portals are mentioned regularly in the media by the property news outlets; from the ongoing battle between Rightmove, Zoopla and OnTheMarket to the high costs of portals to agents. According to the online news site ‘This is money’, the average cost per month incurred by each estate agent branch is £637 from Rightmove and £311 from Zoopla. Little is reported, however,  about the benefits to agents of integrating their property feed with the portals.

It is estimated that the portals collectively receive over 100 million visits from consumers each month. Portal giants such as Rightmove and Zoopla offer real-time updates which means your properties will be displayed immediately after they are added to your property management software. This means updating properties in real-time can ensure your listing achieves the maximum potential views to help you secure a sale. Another key benefit of portal integration is that you will only need to upload properties once. When you add a property to your property management software, feeds can be set up which also upload them to whichever portals you choose to advertise with. This can save you valuable time that could be spent focussing on closing the best possible deals for your customers and enhancing your proposition.

Traditional high street agents can often feel threatened by the huge increase in online agents. However providing that agents have an up-to-date website or property management software that is equipped with the relevant technology, agents can thrive and get the benefits from both being on the high street and being digitally savvy online.

For more information on how Property Stream can set up your website to integrate with the portals, you can email us at hello@propertystream.co or give one of our friendly team a call on 0161 672 7820


Sources: http://www.thisismoney.co.uk/money/mortgageshome/article-2850730/CITY-FOCUS-Bitter-war-estate-agents-leave-movers-getting-thousands-pounds-sell-home-industry-insiders-believe.html

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