May 17, 2019

People hate to be marketed and advertised at

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended.

It puts them off the brand, rather than turning them onto it.
But here’s the thing: people still need to buy and sell houses, and without marketing your services and explaining why prospects should choose you, you just won’t be part of the conversation.

How do you solve this conundrum?

It’s simple: you don’t market and advertise AT your audience, because that’s where the trouble comes.
The marketing that turns people off is the marketing that’s clunky, ‘one size fits all’ and unspecific to the precise stage that the prospect is currently at.
In other words, marketing that isn’t as relevant as it needs to be.
Omni-channel marketing allows you to personalise your message across all marketing channels, delivering a seamless experience that is relevant to that specific prospect’s interests and position in the buying process.
And when you do that, marketing doesn’t even register as ‘marketing’. It’s simple ‘helpful information that enables me to make a decision’.
If you want to talk about how to introduce omni-channel marketing into your agency, get in touch on the number below and we’ll talk. And if you’re interested in hearing more about the subject, then you’re in luck – we’ll dive deeper into the topic in next week’s blog.

David Gascoyne 

0161 672 7820



Share this article

Sign Up For Free!

If you are an estate agent looking to grow your business, gain more valuations, or keep up to date with the property sector, enter your email address below to sign up for our regular updates.

Related Posts

Ignoring the service light
Aug 19, 2019

We both know how important an effective web presence is for estate agents in 2019. Whether you’re a fan of the digital […]

Read more

They must be barking mad’
Feb 18, 2015

It is estimated that 48% of the population currently own a pet and almost 5 million live in privately rented accommodation in […]

Read more

Like kids at Christmas
Jul 16, 2019

As I write, we’re less than a week away from the first of our Strength In Numbers events in Manchester, which’ll be […]

Read more


Manchester Office

26 Dale Street, Manchester, M1 1FY

Find on Google Maps

London Office

326 City Road, London, EC1V 2PT

Find on Google Maps

Get in touch

+44(0)161 672 7826


Enquiry form

Property Stream Ltd © 2019 | Part of 22 Group - Member of The Pride

Privacy policy