Redwing Living has been established for over 30 years. Offering private rented properties, leasehold, and apartment block management and shared ownership and sales, they now manage over 2,000 homes and retirement properties across the North West. Their name is historically important as in 1844, a fire started in the foundry where Redwing Living is now based. The foundry was eventually saved by the intervention of 60 seamen from HSM Redwing, which was in dock at the time.
Property Stream was challenged to design a whole new brand identity to reflect the iconic name ‘Redwing Living’. The new look needed to also appeal more to their target market. We wanted to create something that represents the freedom of a bird, yet still shows control. This was achieved through the spacious scenery in the colour palette of warm glows of red, to signify both the name and the energy of the company.