For almost 70 years, Parkers have been a pillar of excellence within the property world. Their 14 central offices along the M4 corridor deliver exceptional service throughout Berkshire, Hampshire, Gloucestershire, and Wiltshire. Their ethos is “we deal with buying and letting and we do it brilliantly”, something they have become renowned for. As locals themselves, the staff at Parkers know the areas like the back of their hands. This gives the company unrivalled local knowledge.
With the market rapidly becoming saturated with the growth of online agents, the concept of being ‘an expert’ is diluted by lesser experienced agencies. Parkers were keen to muffle the white noise and highlight the exceptional service that makes them recognisable as one of the best in the area.
The most significant objective from the brief was to make Parkers stand head and shoulders above the crowd. It was crucial to convey the fact they are the genuine local property experts. They also wanted to underline their people-centric business approach. Lastly, they wanted to differentiate Parkers from the other brands within the Property Franchise Group.
As people in and around the local community are at the heart of everything Parkers do, we felt the brand should reflect this. Enlisting the help of one of the UK’s leading reportage photographers, Patrick Harrison, we set him on a mission. We wanted pictures that naturally captured the essence of the staff doing what they do best; delivering exceptional customer service. As the dependants of Parkers employees are a big part of the local schools and communities, it was essential to include the whole family within the imagery to add to their authenticity as the community-driven and caring business that they are.
Along with integrating striking photographs based on real people, we gave the website a facelift. We needed to choose a colour that encapsulates the vibrant, friendly, and welcoming tone of the agency. We went for a warm yellow colour which transformed the first impression of the site and when compared to the competition — it stood out considerably.