Feb 1, 2019

Building your estate agents’ online presence

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Building your estate agents’ online presence

 

Nothing good in life comes easy. Be sure, building a significant online presence for your estate agency is good but it doesn’t come easy. This doesn’t mean it is impossible. It’s not. Many successful estate agents have managed to do it. But, you are going to have to put some hard work in. Luckily, we are here to guide you through the whole process to make it as simple as possible.

Your estate agency website

First things first. To have a significant online presence, you need to have an online presence to start with. That’s where your business website comes in. No matter how big or small your company is, it needs a website which contains the fundamental information that your customers need. It should include your contact details front and centre, what geographical areas you work in, what properties you sell, and what your business believes in – everything customers need to know to use your services.

A basic website is relatively simple to set up using tools like WordPress. But a great site may require input from someone more knowledgeable like web and graphic designers. They will work to make sure your website is a place customers want to go, and a place where they want to stay.

 

SEO

Search engine optimisation, or SEO, is pivotal to the performance of your brand online. It helps your website become discoverable through search engines. 89% of consumers use search engines to find and research products, services or businesses before deciding whether to purchase from them. So, once you have a website, it is vital that you start to incorporate SEO throughout your whole site. After all, if customers can’t find your product, how are they going to buy it?

 

Social Media

Having a great online presence for your estate agents isn’t just about your website. A social media presence is equally as important as having a business website. In some cases, estate agents skip over the website creation step and move straight to social media in the early stages. It’s because social media sites are one of the best ways to get your estate agents off the ground,

Social media allows your customers to contact you directly. Then you can respond to them immediately. This is invaluable for necessary enquiries, complaints, and providing impeccable customer service – a sign of a fantastic estate agent. Social media also allows you to portray your brand in the way you want. Are you banterous and cosy, or serious and classy? Your customers will know just by taking a quick glance at your profile. You’ll be able to give them a feel for the type of properties you are going to sell and why they should hire you.


These are just a few of the necessary steps involved in creating a great online presence for your estate agents. Doing so can keep the business rolling in, even during times like today where people are struggling to get onto the property ladder. Because this is the case, having a robust online presence is more important than ever. So, give PropertyStream a call, just to make sure you’re doing everything you can.

If you need guidance or support with your estate agency design and messaging please contact our branding team or email dave@propertystream.co  

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