Jan 26, 2020

Big brands and an even bigger irony!

1


In the design world, we preach incessantly about helping our clients stand out from the crowd and being original. Like it is the only thing that really matters.

 

At PropertyStream, Standing our clients out from their competitors and getting them noticed is something we have a proven track record off, and is part of our methodology. But there are other factors involved when deciding on a look and feel for a visual identity. One of the key things that creatives are steered by is trends. And here is an amazing example, of how the worlds largest and most successful brands have paid millions to be… well….rather similar! 
The brand elite such as Google, Airbnb, Spotify, and Pinterest have in the last 4 years shifted from bespoke serif typefaces to a more uniform sans serif logotype. At Property Stream, we have followed a similar direction. 
At first, I was a little hesitant, but a couple of months on from our own rebrand, I don’t regret the decision to follow the trend and change our logotype, and here’s why: 
  • Being seen as contemporary can go a long way and tops being different for difference sake. 
    As long as you don’t look similar to your close competitors, having a similar look and feel to brand disruptors and innovators from other sectors can work wonders for your own reputation.
  • In terms of our PropertyStream brand refresh, as well as updating the typeface we have also changed the logo marque to something very different from other brands in our sector. The move to a more neon colour palette really stands us out, particularly on social media. 
  • In Summary, being different can be hugely powerful in terms of getting you noticed, but as long as it is not at the detriment of style, and current public perceptions. The holey grail is being different but also contemporary and cool. 
If you can achieve that you are onto a winner. That being said, a logo that is timeless, and stays in vogue with very little tinkering, is the real holey grail. If I say so myself, our 22 Group logo fits that bill. We have changed the colours, over the last 7 years, but the logo marque is unchanged. That’s down to pure simplicity. 

 


If you would like a second opinion on your own brand, please give me a shout on robin@propertystream.co or ring me on 0161 672 7822

 

Back

Share this article

Sign Up For Free!

If you are an estate agent looking to grow your business, gain more valuations, or keep up to date with the property sector, enter your email address below to sign up for our regular updates.

Related Posts

Tech support
Sep 6, 2020

Websites are not static purchases. They will change, adapt and evolve. They are living on the internet, which is a place constantly […]

Read more

Contact

Manchester Office

26 Dale Street, Manchester, M1 1FY

0161 672 7822

London Office

326 City Road, London, EC1V 2PT

0333 242 3990

Social

Enquiry form

Property Stream Ltd © 2020 | Part of 22 Group - Member of The Pride

Privacy policy