Leaders.Inc
A brand designed to lead beyond property.
The Background
We were thrilled to be approached by Peter Knight, a leading light in the property world, to oversee a strategic rebrand and new website for his highly respected business, The Property Academy. With a strong reputation built on insight, experience and results, the time was right to evolve the brand into something that reflected its growing influence, broader ambitions and future direction beyond property.
The Challenge
Balancing authority with approachability and managing a name change from a very well established brand. Designing a brand flexible enough to work across multiple industries, yet distinctive and recognisable. Ensuring the website clearly communicated the membership model, events and training, while appealing to new audiences.
Our approach
We developed Leaders.Inc from the ground up, carefully shaping the name, structure, typography, colour and iconography to create a modern, scalable identity. The website was designed to clearly articulate the offer, inspire confidence and support expansion into new markets.
The results
A confident new brand and digital platform, unveiled to rousing support at EA Masters in London in November 2025. Leaders.Inc now has a clear, credible presence built to grow well beyond property. The strongest endorsement came from the Leaders.Inc team themselves, who told us they absolutely loved the new brand and received an overwhelming amount of positive feedback throughout the conference.
Hear from Peter Knight, CEO of Leaders.Inc
“You and your team are true masters of your craft. We are thrilled with the Leaders.Inc identity you’ve created and our new website too – superb in every respect, and such a fab team to work with. Thank you Robin Arnold for all you do.”
- Peter Knight, CEO, Leaders.Inc
Manchester
+44 (0) 333 242 0647
enquiries@propertystream.co
26 Dale Street, Manchester, M1 1FY
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London
+44 (0) 333 242 0647
enquiries@propertystream.co
326 City Road, London, EC1V 2PT
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