Parry & Grace

A refined website for a premium agency

Background

Parry & Grace is a specialist estate agency serving owners of remarkable homes across Rutland, Stamford and beyond. Founded by Michael Parry after more than 20 years working in the property sector, the business was created to offer a more refined and personal approach to estate agency.

With exceptional presentation, strategic positioning and attention to detail at its core, the brand needed a website capable of expressing those values while supporting growth from launch.

The brief

The objective was to create a website that showcased the distinguished brand, its story and the exceptional homes and specialist services it represents.

Parry & Grace wanted an aspirational digital presence that reflected the calibre of property they market and the bespoke, highly personal service they offer. It needed to express their proposition ‘Exceptional properties, for home movers who expect more’ while supporting specialist services such as Private Buyer Registration, Property Sourcing and Bespoke Marketing.

Alongside refined design and thoughtful UX, the site also needed advanced functionality, strong SEO foundations and intuitive in-house content management.

The challenge

The challenge was to balance elegance with performance.

This was not simply about creating a beautiful property website. It needed to establish trust for a new business, communicate a premium level of service and feel distinct from more conventional agency websites.

Capturing founder-led values, showcasing exceptional in-house photography and videography, and blending brand storytelling with lead generation functionality and clear content architecture required careful execution.

Our approach

Using our Signature23 platform, we delivered a highly personalised website combining advanced functionality with refined design.

A striking homepage hero video immediately sets the tone, supported by elegant layouts, smart iconography and strong copywriting that communicates the brand’s values throughout.

The site includes specialist landing pages, area guides, Google reviews, awards and accreditations, mortgage and stamp duty calculators, and a bespoke statistics module to highlight key proof points.

Alongside the build, we delivered foundation SEO, including keyword research, optimisation guidance and metadata setup to support strong organic search foundations from launch.

The result

The finished website captures Parry & Grace in exactly the way it was intended, sophisticated, personal and distinctive.

It positions the agency credibly at the premium end of the market, supports lead generation through advanced functionality, and provides a powerful platform to showcase their properties, services and brand story.

Most importantly, it reflects the philosophy behind the business, not more, just better.

Words from the client

"We were really impressed with the whole process, from pitching to go live. Our Project Manager Jon was superb in every respect, keeping us informed at every stage, keeping us on track and ensuring the project was kept on time and on budget. We are very pleased with the website, it depicts our specialist business in exactly the light we wanted it to."

Michael Parry, Founder, Parry & Grace

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