Redmove is an award winning estate agent based in York. After celebrating their 10 year anniversary Redmove approached us for a brand refresh and a new website. The website needed to more effectively portray the professional service they provide and their many years of experience. York is a highly competitive market with over 50 estate agents operating in it so part of the brief was to look at the brand as a whole and develop it to stand out from the crowd.
Our objective was to evolve and refine the Redmove brand, bringing together all of the key USP’s and communicating the key messages of being local, trusted and established.
Firstly, we carried out extensive competitor and market place research to establish potential routes and themes. The logo mark only required a small amount of development as it was simple and typographic. After modernising the logo and adding a customer focused tagline, we then moved onto developing the theme of the new website and the accompanying marketing campaigns. We developed three routes centred around three of Redmove’s core strengths.
Redmove chose to focus on the strength of their five star Google reviews so we developed this route and produced new brand messages, a website design and marketing collateral to support a launch campaign. To make Redmove stand out from the crowd, we created a contemporary, bright and memorable colour scheme, incorporating visual elements such as local area photography and the professional team photos that Redmove’s new in house photographer had taken.
Drawing on our experience with creating successful online presences for estate agents we first developed wireframes. The wireframes showed Redmove how we proposed to structure the website and how each page would satisfy the needs of each potential customer. Next we designed the page layouts incorporating the visual elements of the brand whilst focusing on creating an interface that would provide a simple user experience, making the website easy to digest and navigate.
Each page and feature of the website was thoroughly tested on mobiles and tablets to ensure a consistent experience throughout. Key features included a responsive layout, eye catching video, testimonial videos, full width property images, clear calls to action funnelling users to data capture forms and a property feed from the property management platform Dezrez.
Initial results since the launch of the brand have been, greater brand engagement, decreased bounce rates, increased time spent on pages and increased engagement on mobiles.
The new website has also been featured as Website of the month on the Dezrez website and has won the prestigious Dezrez website of the year 2016 award.
We’ll continue to work with Redmove to optimise and improve the website performance moving forward.